East Hollow Mercantile — Shopify

For this mock client, I designed and developed a Shopify site for East Hollow Mercantile, a women-led apothecary and home goods brand. The goal was to create a calm, earthy online storefront that reflects a slower, intentional lifestyle. I customized a Shopify theme using HTML/CSS to refine layouts and improve mobile responsiveness, set up product collections, and optimized the site’s structure for a smooth customer journey. This project showcases my skills in e-commerce setup, light custom coding, and creating brand-aligned experiences for small businesses.